Dominant Demographic Groups in Houston's Finest Neighborhoods

Demographic Groups Found in Six MLS Areas	Found in this area (in alphabetical order)
Upper Crust The nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America - a haven for empty-nesting couples over 55 years old. No segment has a higher concentration of residents earning over $200,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living.	Memorial, River Oaks Tanglewood, Briargrove, Bellaire
Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation's wealthiest lifestyle, it is characterized by married couples with children, college degrees, and six-figure incomes earned by business executives, managers and professionals.	Memorial
Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: Movers & Shakers rank number-one for owning a small business and having a home office.	Bellaire, Memorial
Money & Brains The residents of money and brains have it all: high incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these city dwellers are married couples with children with who live in fashionable homes on small, manicured lots.	Afton Oaks, Bellaire, Briargrove, Meyerland, Montrose, River Oaks, Southgate, Tanglewood, West U
Executive Suites consists of upper middle-class singles and couples. This is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants, and entertainment.	Tanglewood
Young Digerati are the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly-educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars - from juice to coffee to microbrew.	Afton Oaks, Bellaire, Braes Heights, Briargrove, Montrose, Museum District, River Oaks, Southgate Tanglewood, West U
Bohemian Mix A collection of young, mobile urbanites, Bohemian Mix represents the nation's most liberal lifestyle. Its residents are a progressive mix of young singles and couples, students and professionals. Bohemian Mixers are early adopters who are quick to check out the latest movie or nightclub.	Afton Oaks, Memorial Park, Montrose, Museum District, River Oaks, Southampton
Young Influentials Once known as the home of the nation's yuppies, the Young Influentials now reflect the fading glow of acquisitive yuppiedom. Today, its young, middle-class singles and couples are more preoccupied with balancing work and leisure pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs and casual-dining restaurants.	Heights, Southgate, Timbergrove
Urban Achievers Concentrated in the nation's port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. These young singles and couples are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.	Briargrove, Memorial Park, Montrose, Museum District, Meyerland
Pools & Patios Pools & Patios are mature, empty-nesting couples. In these stable neighborhoods graced with backyard pools and patios - the highest proportion of homes were built in the 1960s - residents work as white-collar managers and professionals, and are now at the top of their careers.	Garden Oaks
Gray Power The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities. Gray Power reflects this segment of older singles and couples who live in quiet comfort.	Memorial
Cosmopolitans Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America's fast-growing cities. These households feature older home-owners, empty-nesters and college graduates. A vibrant social scene surrounds their older homes and high-rise apartments, and residents enjoy leisure-intensive lifestyles.	Meyerland
Old Glories are the nation's downscale suburban retirees, Americans aging in place in older apartment complexes. These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles. They're among the nation's most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.	Braes Heights
Multi-Cultural An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of singles and families. With nearly a quarter of the residents foreign born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.	Heights, Memorial Park, Meyerland, Museum District, Westbury
Suburban Sprawl Suburban Sprawl is an unusual American lifestyle: a collection of midscale, middle-aged singles and couples living in the heart of suburbia. Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue cocooning versions of the American Dream. Among their favorite activities are jogging on treadmills, playing trivia games and renting videos.	Garden Oaks
Home Sweet Home Widely scattered across the nation's suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children. The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs. With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.	Garden Oaks, Heights, Tiimbergrove
New Beginnings Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths - or starting over after recent divorces or company transfers. Ethnically diverse, New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.	Braes Heights, Garden Oaks, Westbury
Blue-Chip Blues Blue Chip Blues is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. Ethnically diverse, the segment's aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.	Westbury
American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American. In these multilingual neighborhoods - one in ten speaks a language other than English - middle-aged immigrants and their children live in middle-class comfort.	Heights, Meyerland, Southgate, Tiimbergrove, Westbury
© Claritas Inc.